Brand Identity Design for Vietcubic

This was the brand identity project that I designed in my second year of university. I were tasked to redesign Vietcubic's brandmark as well as create a brand guidelines for them. Vietcubic was established with the criteria of providing reviews and comments on the positions of employees. They aims to develop comprehensively in the fields of employment, ground solutions, providing multidimensional information on recruitment issues, helping new graduates find jobs suitable for their study and experience work.

Type of Project

University Project


May 21, 2019

The new brandmark has achieved the message of commnunicating a modernised logo for VietCubic. The green pallette representative of an environmentally friendly working environment. It is also the colour of nature and gives a calming effect while representing growth. Variations of shades of green are achived by using tints. The layout of the logo is basically randomly arranged shapes in order to create a cubicle look, but all the shapes have a space between them, represent the idea of an open working environment.

The brand guidelines included conceptual designs for signage, vehicle livery, uniform, conference stand, stationary and advertisng billboard. However, client wanted to focus on the design of business card and poster for their annual conference. The poster were designed for one event only: Annual Career Conference but one’s target audiences are people who work in an office and one’s target audiences are the others.

Long Hoang

Graduating from Swinburne University of Technology in UX/ Ul Design passionate to prove in field of web and interaction design. I am a passionate designer with experience in wireframing, Ul patterns, user flows and prototyping. Personality is enhanced by leadership capabilities and the ability to operate in a team.

I strive for a minimal and beautiful design.

Long Hoang

UX/UI Designer

Contact now

Have a project or question? Send me a message. I will reply within 48 hours.

I am taking new projects. Waiting to hearing about new projects, so if you'd like to chat please get in touch.